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Google Meet Noise Cancellation Works And It Is Fantastic!

Google has started to roll out its latest headline-grabbing feature for its Google Meet video calling: noise-cancelation. David Phelan for Forbes Consumer Tech writes it could be something big as Zoom, Microsoft Teams and other apps compete with each other to win, and keep, new users.

Back in May, Microsoft promised an update which would subdue the noises of dogs barking or keyboards clicking. Now, Google Meet has pressed the button on its own way of making video calls more productive and enjoyable.

After all, we’ve got used to video that varies in quality and that checkerboard effect where a colored outline chases participants round the screen according to who’s talking.

But it’s the audio quality that often suffers in video calls and straining to hear participants over errant noises can be quite tiring, especially for calls that just go on and on.

Like Microsoft’s solution, keyboard noises will be quelled in the Google Meet update, along with that desk fan that’s becoming increasingly essential as the summer continues.

The sound of snacks being consumed will also become less evident in the new, updated Google Meet – though be warned, if your camera is on, the vision of a bag of potato chips being tipped into your mouth will endear you to nobody, even if they can’t hear the crunching that accompanies it.

Google Meet Switches On Jaw-Dropping Feature To Beat Zoom and Microsoft Teams

The Cloud De-Noiser as it’s called uses machine learning to remove the noises but allow what’s being said to still be completely audible. Serve Lachapelle is the G Suite director of product management and he created a demo, seen on Venture Beat, of just how effective the process is.

It’s worth a listen because at times it’s hard to believe just how effective it is. Those potato chip rustlings are especially impressive. Lachapelle talks while he’s rustling the packet and though there is a different audio quality to his voice, every word is audible and understandable, but those pesky chips are as quiet as if you were eating jello. Or something else silent.

The desire to mute those snack sounds originated, Lachapelle explained that video conferencing between his office in Stockholm and offices in the U.S. meant there was a big time difference. Though the Swedish office was coming to the end of its day, the American office was starting, so cereals were being gobbled down Stateside or dinner polished off in Europe. The need to get rid of those noises was what set the project going in the first place. Quite right, too.

It’s being rolled out now to G Suite customers on the web, with iOS and Android to follow.

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Why Small Businesses Need ERP and CRM Accounting Systems

Pros and Cons of ERP and CRM Systems for Small to Medium Businesses

Enterprise resource planning ERP and customer relationship management CRM software enables small businesses to replace different departmental information systems and databases with programs that work together and utilize a single database. ERP and CRM software is available for key business functions such as geo-spatial mapping and keeping in touch with your customers, their continually changing requirements, order processing, production control and finance.

By using a common technology platform and database throughout the company, small businesses can integrate departmental activities and achieve a range of cost, operational and productivity benefits.

Implementing an ERP and CRM system requires careful planning to achieve the target improvements, benefits and minimize the risk of project failure.

Shared Information

A key benefit of ERP and CRM software is that it provides the various departments of your company with the same snapshot of important business information. That saves time and money!

In many small companies, departments have their own information systems, creating information silos that other departments cannot access or share.

When an order progresses through the company, for example, departments such as order processing, production control and dispatch have to re-enter data and search for information about stock levels, lead times and customer requirements.

With an ERP and CRM system, all relevant data is available to those departments, eliminating the need to re-enter data, reducing the risk of error, improving productivity and speeding up the time to fulfill orders.

Decision Making

The availability of consistent data improves the speed and quality of decision making.

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Your management team can identify any potential production bottlenecks that might affect delivery times or affect productivity levels.

Financial controllers obtain an immediate, up-to-date picture of orders, work in progress and stock levels to improve financial planning.

Production planning staff can manage stock levels efficiently in line with orders and delivery schedules. Human resources staff can identify the need for recruitment or redeployment in line with changing business needs.

Senior managers have an overall picture of operations so they can make effective decisions on investment and resource allocation and respond quickly to changing business opportunities.


Deploying an ERP and CRM system can help you transform different aspects of your business and cope with the challenges of growth.

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By implementing systems for ownership, management and control of your customers’ personal information, reducing duplication in administration, streamlining processes such as order processing and production planning, ERP and CRM systems free staff to concentrate on more important tasks and deal with increasing volumes of business efficiently. By equipping employees with powerful business tools, ERP and CRM systems enable your team to make a greater contribution to efficiency and profitability.


ERP and CRM systems offer small businesses many important benefits.

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However, implementing an ERP and CRM system carries significant risk.

A company-wide deployment represents a major investment in time, effort and capital.

The cost of a complete ERP and CRM system may be beyond the means of a growing business.

Although you can deploy individual modules for different departments as funds are available, you would not reap the full benefits of a company-wide system for some time.

Deployment also can lead to disruption as employees go through a learning process to adjust to the new system.


To achieve a balance between the risks and rewards of an ERP and CRM system, you need to identify priorities, lead the change from the top and allocate resources to training and project management.

About Us

Seek advice from a consultant with experience of ERP and CRM in small businesses so you select the right system for your company and manage the change effectively.

About the Author

Based in the United Kingdom, Ian Linton of SmallBusinessChron has been a professional writer since 1990. His articles on marketing, technology and distance running have appeared in magazines such as “Marketing” and “Runner’s World.” Linton has also authored more than 20 published books and is a copywriter for global companies. He holds a Bachelor of Arts in history and economics from Bristol University.



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Digital Marketing Intelligence can help expand and grow your Business

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